Amazon Prime Video will be offered to Vodafone customers for a discounted subscription price of Rs 249. This includes a cash-back of Rs 250 to a users Amazon Pay Balance after paying a price of Rs 499 during sign up. Only Vodafone users on Android can avail the cash back by signing up for Prime Video via the MyVodafone app or Vodafone website. This is Amazon’s first tie up with a telecom company, after it initially launched its video streaming platform in India in December last year, with a starting subscription fee of Rs 499. Amazon Pay is essentially the rebranded avatar of Amazon's Gift Cards, an e-wallet that allows users to load money and pay for purchases online. Vodafone also has content streaming partnerships with Eros Now. Amazon's competitor Netflix has tied up with telecom companies including Airtel, Vodafone and Videocon D2H for preloading Netflix app on D2H set top boxes, and for carrier billing. Other Prime Video partnerships Apart from telecom companies, Amazon Prime Video has a number of partnerships with domestic content producers and distribution companies for local content: -It tied up with Only Much Louder in December to collaborate with 14 comedians for producing original video content. -In November last year, Amazon tied up with TV Asahi, primarily for adding anime shows like Doraemon, Shin Cha, etc. for India users. -In October Amazon tied up with Green Gold Animation to stream kids shows like Chhota Bheem, Super Bheem and Mighty Raju on Prime Video. -Prior to launch of Prime Video, Amazon signed…
