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Tinder is no longer mobile-only and launches desktop version

Tinder is no longer mobile-only. The dating app has announced the launch of Tinder Online, the desktop version of its app. It is currently testing the desktop version in Argentina, Brazil, Colombia, Indonesia, Italy, Mexico, Philippines, and Sweden. It appears that the company is targeting consumers without regular access to mobile phones. The company has said that this version targets users who may not have good mobile internet or enough memory on the phone to support Tinder’s image heavy feed.

It also said that, unlike its mobile version, the online experience of the service may be limited. Speaking to TechCrunch, Brian Norgard, Head of Product at Tinder said building for the web is a different skill set from a design and user behaviour perspective. “What makes Tinder great on your phone might not make it great on the desktop, and vice versa.”

Similar to the mobile version, users may sign into the app using Facebook. Considering that some of their target markets have limited access to Facebook, the app is also testing login via SMS directly from the phone.  Note that Facebook login comes with access to user data which may not be readily available to the company to suggest matches once it goes live with SMS login. It is not clear when the company plans to launch the desktop services in other countries.

The app is also available on Android and iOS. Tinder’s mobile app is presently available in 196 countries, says the Techcrunch report. Tinder launched its India operation in January 2016 with Taru Kapoor as its India Head.

In India, Tinder competes with TrulyMadly, OkCupid (also owned by Tinder parent Match Group), Woo, iCrushiFlush, Matchify and Plenty of Fish etc.

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Other developments in the segment:

  • In February 2017, dating app Woo acquired Los Angeles-based dating app DUS. DUS focuses on the South Asian community in the US, the UK and, Canada, and the acquisition will allow Woo to expand to these countries, among others.
  • In November 2016, LoveVivah, an online matrimonial site tied up with the Unique Identification Authority of India (UIDAI) to reduce fake and non-legit profiles on its platform.

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