Snapdeal customers with Truecaller app installed on their phones will now be able to easily identify and filter out incoming IVR or delivery verification calls while shopping online. The ecommerce company will integrate TrueCaller Priority—a feature which allows TrueCaller app users to identify and filter out specific calls—with the company’s IVR and order confirmation system. All calls received by Snapdeal users who have placed an order will be clearly marked as ‘Snapdeal Order Team’ or ‘Snapdeal Delivery Team’ in Truecaller, and will also be color coded in purple. This will ensure that users do not miss a confirmation call. Speaking on the TrueCaller integration, Snapdeal’s Chief Customer Experience Officer Jayant Sood said that it will “help reduce a key friction point in the delivery process; ensuring that our customers don’t miss out on any important calls from Snapdeal, and also increase the daily rate of deliveries for us by increasing the call completion rate.” At times, TrueCaller does not display accurate information pertaining to phone numbers, and in most cases, a delivery personnel is assigned a recycled or old phone number by the company. This could lead to customers rejecting calls, leading to an increase in delivery failure rate. The TrueCaller Priority feature is an interesting workaround to lower delivery failure rates for ecommerce sites or basically any other business (like food delivery) that uses last-mile logistics to deliver items/orders. Other TrueCaller partnerships Note that this isn’t the first ecommerce company in India that TrueCaller has partnered with. In October…
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