Parminder Singh, Twitter’s former Managing Director for Southeast Asia, MENA and India, who quit the company in November last year, has joined Mediacorp as its Chief Commercial and Digital Officer. In a tweet, Singh said that his "Key priority will be to lead & align monetisation efforts with digital product development, ops, audience acquisition & content marketing", and "Combining mainstream & digital assets will deliver compelling solutions for clients & consolidate leadership position for Mediacorp." Singh's role combines two positions which were previously separate at the company: in a note, Mediacorp said that its monetisation efforts need to be more "closely aligned with our digital product development, operations, audience acquisition and content marketing efforts." Mediacorp has businesses in Singapore that span digital, television, radio, print and out-of-home media. It "is an active regional player through Channel NewsAsia International, drama co-productions…
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