Handset manufacturer Micromax has partnered with Intel for installing its security solutions on all smartphones and tablets, reports Economic Times. The service will include Yu-branded Micromax products to come pre-installed with McAfee Mobile Assistant from the coming months.
The service will be free for customers, but has paid options to upgrade for additional security features. The services will be rolled out for existing customers as well, although it’s not clear if all phone models will get the update. Note that Intel had acquired McAfee back in 2011, turning it into the wholly owned subsidiary called Intel Security Group.
Micromax has been working on providing value added services along with default apps to increase customer engagement and profitability. In December, the handset maker had tied up with Uber, allowing users to to book a cab on Micromax phones without having to download the app. Similarly, the company had partnered with Oyo Rooms to make exclusive deals available on their handsets and integrate the online hotel booking by default.
Micromax offers these features through its AROUND launcher, which users app APIs to provide services without installing the app itself. When AROUND was launched, it offered food options from Zomato, shopping deals from Scandid, travel deals from Ixigo, and cab options from the likes of Ola, TaxiforSure, etc., although it’s not clear how many of these features it still offers.
In November last year, Micromax adopted Visa’s QR code based payment system mVisa to make purchases by scanning a QR code at a retailer and initiate a transfer of funds from their account to the retailer’s account. The mVisa payment solution will be made available to users through the native Udio app within their handsets, making Micromax the only handset provider with a native app facilitating mVisa issuance.