Elara Technologies-owned Housing has launched Housing Partner, a web-based dashboard for real-estate developers and partners. Users can view and edit listings, view leads, purchase qualified leads, customise offerings, report irrelevant leads. The company plans to add more features to leverage the data collected. The dashboard will allow broker app integration as well as incentive mechanism to drive sales. It will also allow simultaneous multiple users log in. In January 2017, News Corp-backed PropTiger had merged with Housing.com to become a joint venture with an additional investment of $55 million including $50 million from REA Group, an affiliate of SoftBank Group, investing $5 million. Elara Technologies owns PropTiger, Housing.com, and Makaan.com. Dhruv Agarwala, co-founder and CEO of PropTiger, became the CEO of the joint entity. This joint venture presently offers a range of real estate services including personalised search, virtual viewing, site visits, legal and financial…
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