Facebook videos seems to be catching up with YouTube. With 101,295,422 views on its Facebook videos, Times of India's Facebook page was ranked at number one in the list of top 100 Facebook pages in India with the highest number of video views in February 2017. Following Times of India, Facebook pages of Aaj Tak (97,316,097 views) and Hebbar's Kitchen (94,605,918 views) were ranked at second and third spot in Vidooly's Most Popular Facebook Video Publishers in India report - February 2017. Categorisation and ranking of Facebook pages The Facebook pages have been categorised into six different genres for this ranking. Health & Lifestyle: This genre also includes food, fashion and lifestyle. With 94,605,918 views, Hebbar's Kitchen topped the genre followed by Glamrs (29,202,610 views) and Get Curried (20,310,520 views). The top 3 most popular Facebook pages in terms of page likes are Indian Makeup and Beauty Blog (6,775,550 likes), Sanjeev Kapoor Khazana (5,172,496 likes) and Glamrs (4,074,241 likes) The report notes that the top 7 out of this category relate to food. Facebook videos in Fashion and lifestyle are yet to take off in India. New-age Entertainment: Digital brands like ScoopWhoop, Being India and The Viral Fever fall into this category. With 68,582,151 views, Buzzfeed India topped this genre followed by Being Indian (51,803,366 views) and Laughing Colors (43,600,511 views) The top 3 popular pages in this genre in terms of page likes are Laughing colors (26,921,388 likes), Rajnikant V/s CID jokes (13,125,148 likes) and FilmyDrama Official (10,915,631 likes)…
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