Facebook has announced the roll-out of  an app called Facebook Camera with effects in two new formats to share on mobile. This new camera comes with additional effects like masks, reactive effects, frames and interactive filters that can be applied to photos and videos. Guest art from visual artists like Douglas Coupland and Hattie Stewart will also be available as creative effects.

The company’s blog also mentions partnerships with upcoming movies Alien: Covenant, Despicable Me 3, Guardians of the Galaxy Vol. 2, Power Rangers, Smurfs: The Lost Village and Wonder Woman to create masks for the films.

Facebook Stories

Similar to Instagram Stories, Facebook has also rolled out its Facebook Stories on mobile allowing users to share multiple photos and videos as part of a visual collection above the News Feed. Stories won’t appear on the Timeline or in News Feed unless posted there and the photos or videos from Your Story section can be viewed your friends for 24 hours. Stories can also be shared with friends as a Direct messages. Once the conversation on the story ends, the conversation will no longer be visible in Direct. The company also plans to introduce new ways for users to create their own frames and effects. ‘Your Story’ icon in the Stories bar at the top of News Feed can be tapped on to add a new story.

Facebook started testing Stories in January 2017 and expanded it to 12 countries before today’s roll-out, says a TechCrunch report. The reports also notes that Facebook Stories cannot be viewed by public followers and is also presently unavailable to pages or businesses. Stories videos have a maximum length of 40 seconds. Stories also comes with text-overlay filters using local slang for around 10 different top markets.

Earlier this month, Facebook introduced a new ad format called Collection that features a primary video or image above the product images ‘within a shoppable unit built for mobile’. This format supports showcasing of up to 50 products at a glance.