Facebook has introduced a new ad format called Collection that features a primary video or image above the product images 'within a shoppable unit built for mobile'. This format supports showcasing of up to 50 products at a glance, according to the release. To create a collection, an advertiser will need a product catalog with at a minimum of 8 photos of the products. It gives advertisers the option of manually arranging these product images or service could also arrange them based on its assessment of the likelihood of purchase. Ad metrics: The clicks reporting includes: - The number of clicks on ad links to select destinations, - On or off Facebook-owned properties including websites or app stores off Facebook, - Native posts. The platform will now allow advertisers view a breakdown in ads reporting for link clicks allowing them to view by specific destinations that they send people to such as website, app store, app deep link, phone call, message, Facebook Canvas, Facebook form, Facebook Marketplace, and off-Facebook video. Advertisers can view this breakdown in the 'By Action' breakdown menu. Outbound click metrics will also be available for collections allowing advertisers to distinguish between clicks that occurred from News Feed to collection, and clicks that occurred from collection to a non-Facebook destination such as a website or app. However, it is not clear how the advertisers will be charged for this new ad format. It is also not clear if the advertisers will be charged differently for video and image-based collection ads.…
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