Ekta Kapoor, Joint MD and Creative Director of Balaji Telefilms, which going to formally launch the Alt Balaji app very soon, is looking at the digital medium for a different kind of storytelling. Asked at FICCI Frames about what changes for her as a storyteller with the digital medium, she said highlighted the differences between films, TV and digital as media to create content for: "These are three different mediums that cater to the same women in three different ways. We all have a family face, the outside world face and an individual 'us' face. TV is about the family face. It's the one medium that your family watches together. It's a 5 people medium. Films used to be communal viewing, it's content you view with 300 people, with 300 people in front of a screen." "Digital is about the…
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