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Ekta Kapoor says her digital shows will cater to radical views, individual tastes

Ekta Kapoor, Joint MD and Creative Director of Balaji Telefilms, which going to formally launch the Alt Balaji app very soon, is looking at the digital medium for a different kind of storytelling. Asked at FICCI Frames about what changes for her as a storyteller with the digital medium, she said highlighted the differences between films, TV and digital as media to create content for: "These are three different mediums that cater to the same women in three different ways. We all have a family face, the outside world face and an individual 'us' face. TV is about the family face. It's the one medium that your family watches together. It's a 5 people medium. Films used to be communal viewing, it's content you view with 300 people, with 300 people in front of a screen." "Digital is about the…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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