Reorganising its sales team, Culture Machine has made multiple appointments. President Revenue, Sidharth Narula has been promoted to Chief Revenue Officer. With this promotion, Narula will overlook the firm’s technology sales in international markets starting with South East Asia and North America. Prior to joining Culture Machine in 2013, Narula was Business Head, Intellectual Properties at Disney. He also worked as Business Head at Bloomberg UTV and Account Director at CNBC TV.
Aditya Aima has been appointed Business Head – ASEAN. Operating from Malaysia, Aima will overlook the expansion of Culture Machine’s Intelligence Machine and Video Machine offerings. Prior to this appointment, he has worked as Vice President – Head Business, Marketing Strategy & Revenue and Head – Marketing & Business Strategy at Astro Awani Networks. He was also AVP Sales and Regional Head at Bloomberg UTV.
Culture Machine has also appointed Minal Sharma as the National Sales Head. According to the company, Sharma will be overlooking all sales for Culture Machine’s studios and media brands. Sharma’s last position was at Red FM as its National Sales Head. Prior to that, she has worked as Sales Head – West & South at RBNL BIG CBS, West & South Head at Bindass UTV and Zoom TV National Sales Head at Zoom Entertainment Network
Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a digital media company with offices in Mumbai, Pune, Delhi, Chennai and California (U.S.A). Culture Machine’s digital brands include Being Indian, Blush, Put Chutney, Viva and Awesome Sauce, among others.
Recent developments with Culture Machine
- In January 2017, Culture Machine had launched Blush.me as a content platform targeting urban Indian women.
- In the same month, the company partnered with Mukesh Bhatt to co-produce two original shows for Vuclip’s video on demand service, Viu.
- In December 2016, the company had tied up with US-based Scout Media to provide its Video Machine services for content creation. Its technology was to be used to create sports centric topics for male audiences.