Hungama partners ITV Studios for British content Digital entertainment company Hungama has partnered with British commercial production company, ITV Studios. With this partnership, Hungama will offer British content like Jekyll and Hyde, Mr Selfridge, Jericho, Agatha Christie’s Poirot as well as Beowulf, among others to its video on demand service, Hungama Play's subscribers. Apart from producing content for its own channels, ITV's international content business ITV Studios produces content for channels such as BBC, Channel 4 and Sky. Presently operating out of six international locations including USA, Australia, Germany, France, the Netherlands and the Nordics, the studios also produces content for local broadcasters in these regions. Apart from traditional broadcasting, the company claims to be available on 25 different platforms including ITV Hub on its website, itv.com, platforms such as Virgin and Sky, and through direct content deals with services such as Amazon and Netflix. ITV's digital channels include ITV2, ITV3, ITV4, ITV Encore, ITVBe and CITV. It is worth noting that the company has also made acquisitions in the UK, US, the Netherlands and the Nordics. itv.com offers content across genres like children, drama & soap, comedy, entertainment, film, news and sport. However, it is not clear if content from all these genres will be available to subscribers of Hungama. ***** Saavn partners One Digital Entertainment to launch Hip Hop Highway Music streaming service, Saavn has partnered with One Digital Entertainment to launch an audio show, Hip Hop Highway which will feature in-studio sessions and on-site interviews with Indian artists, promoters, labels, producers, and upcoming talent.…
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