Indian advertising standards watchdog ASCI has upheld a complaint (pdf) brought to its notice against Reliance Jio where one of the telco’s ad claims its network to be the “Best 4G Network with lowest data rates globally”. ASCI, however, held that the claim is “misleading by ambiguity and implication of it being the best in the world.” ASCI’s statements also come at a time when Reliance Jio and rival operator Airtel have been sparring over Internet speeds. Jio had complained in a letter to ASCI that an ad sponsored by speed test service Ookla was misleading since it claimed that Airtel’s network was fastest in India. The Ambani-led telco had also issued a legal notice to Ookla stating that the method used by Ookla “was completely flawed” and that “this has been accepted by Ooka in correspondence with us”. Airtel immediately retracted stating that company was “amused by the allegations being made” against the Ookla-Airtel campaign by Jio. Airtel also added that Jio was trying to “malign our brand and misguide customers through a campaign of misinformation.” On the other hand, Ookla told MediaNama that it has not received any legal notice or any form of legal communication from Reliance Jio. Ookla also denied that its speed test results were flawed and issued a clarifying statement upholding that Airtel was, in fact, the fastest operator in the country. More on this here. The fight for the “fastest Internet” tag is absurd The fight for the title “Fastest network in India” seems absurd as only…
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