Vodafone customers in Kolkata can now make offline recharges without disclosing their number, reports PTI. The telco as rolled out Private Recharge Mode in Kolkata circle—a free service that allows subscribers to makes recharges by generating an OTP. It is not clear if the service would be rolled out in more circles; MediaNama has written to Vodafone seeking more details.

Subscribers will first need to send an SMS with the keyword ‘Private’ to 12604. This will generate a one-time OTP, which is valid until midnight. Customers can share the OTP at retail outlets and offline recharge counters instead sharing their mobile number to make recharges.  Apart from telecom companies, the ‘number masking’ feature is currently being used by cab aggregators like Ola and Uber. In 2015, both companies had rolled out number masking wherein the user’s number will not be disclosed to drivers, and calls made by the drivers would be recorded and stored by the company.

Vodafone’s 4G expansion and other service launches

Last month, Vodafone said that it had expanded 4G presence in in 17 telecom circles out of the 22 circles it operates in. The telco plans to further expand 4G services in 2,400 towns by March 2017 using spectrum acquired during the 2016 auctions. Apart from this, the telco is also planning to launch payments bank operations by March; the company had received an in-principle approval from RBI for a payments bank license in August 2015.

Vodafone also launched a video streaming feature with its Vodafone Play service that aggregates over 150 live TV channels, movies, and TV show titles. The company had recently partnered with Eros Now for accessing its content library and removed subscription charges for the app last year.