Spice Digital has tied up with mobile app marketing firm MoMagic Technologies to launch a mobile advertising analytics platform called ‘AdGyde’, reports the Tech Portal. Interestingly, it looks like AdGyde was incorporated as a company in April last year, although it has only launched operations now. AdGyde offers SDKs for app analytics including features like campaign tracking across ad networks and advertisers, data on installs, in-app events and purchases, performance review based on geolocation, notification for each download etc. Marketers can also track and analyse revenue details from in-app purchases. According to Director at Mo Magic Arun Gupta, AdGyde developers have been working with MoMagic for the last 6 years, with development of this specific product starting last year. The company then tied up with Spice Digital for its know-how on handsets and mobile operators. MoMagic currently works with OEMs, retailers and through over the air updates (OTA) for advertising and publishing content. It operates in India, China, Bangladesh, Indonesia and Sri Lanka etc., while Spice Digital, is a subsidiary of Spice Mobility that offers mobile value added services, apps and other online products to enterprises, telecom operators, Government agencies etc. Note that Spice has been pushing to increase the revenue share of its more profitable services business, which includes Spice Digital, and represents about 27% of the company’s revenues. The subsidy also has a wallet licence from the Reserve Bank of India and had launched a service called Spice Mudra in September 2015.
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