wordpress blog stats
Connect with us

Hi, what are you looking for?

Spice Digital & MoMagic launch app analytics platform AdGyde

Spice Digital has tied up with mobile app marketing firm MoMagic Technologies to launch a mobile advertising analytics platform called ‘AdGyde’, reports the Tech Portal. Interestingly, it looks like AdGyde was incorporated as a company in April last year, although it has only launched operations now. AdGyde offers SDKs for app analytics including features like campaign tracking across ad networks and advertisers, data on installs, in-app events and purchases, performance review based on geolocation, notification for each download etc. Marketers can also track and analyse revenue details from in-app purchases. According to Director at Mo Magic Arun Gupta, AdGyde developers have been working with MoMagic for the last 6 years, with development of this specific product starting last year. The company then tied up with Spice Digital for its know-how on handsets and mobile operators. MoMagic currently works with OEMs, retailers and through over the air updates (OTA) for advertising and publishing content. It operates in India, China, Bangladesh, Indonesia and Sri Lanka etc., while Spice Digital, is a subsidiary of Spice Mobility that offers mobile value added services, apps and other online products to enterprises, telecom operators, Government agencies etc. Note that Spice has been pushing to increase the revenue share of its more profitable services business, which includes Spice Digital, and represents about 27% of the company’s revenues. The subsidy also has a wallet licence from the Reserve Bank of India and had launched a service called Spice Mudra in September 2015.

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ