Media company ScoopWhoop has launched ScoopWhoop Pulse, a dashboard that gives viewers and brands real-time insights into stories, ideas and topics that are being read and talked about. The company mentions that it receives over 30 million visitors per month, and it will create realtime lists based on this data to find the most popular content based on age, city, and interests like entertainment, sports, life, travel etc. The platform, available here, lets users sort data based on gender, city, age group and categories of topics. Note that ScoopWhoop only lists the top 10 stories in each category, so the data is not too complete. It’s not clear if ScoopWhoop will also look to eventually monetize these services, by offering analytics regarding its audiences to third parties. Interestingly, while the portal worked for us yesterday, the public dashboard link currently displays as Error 404 not found. It’s not clear if ScoopWhoop took the section down due to some issues, or its down for maintenance. We have written to the company for more details, and will update when we hear back. Note that ScoopWhoop recently acqui-hired video delivery and ad targeting platform Touchfone Technologies in a cash-and-stock deal. Post acquisition, Touchfone co-founders Mahesh Subramanian and Brahmayya Akella would be appointed as chief technology officer, and chief integration officer at ScoopWhoop respectively. At the time, the company said the acquisition would help it focus on personalization and monetization through user targeting. Online-only publication Scroll.in also has a similar platform called SocialWire, that curates the top influential…
- MediaNama Daily: It’s not you, it’s your data January 28, 2023
- Why is Google not fully complying with India’s orders, MapmyIndia CEO asks January 27, 2023
- Unique Identification Authority of India working on age verification through e-KYC January 27, 2023
- Views: Why India’s “indigenous” smartphone operating system BharOS is overhyped January 27, 2023
- Here’s why Twitter employees’ access to its ‘God Mode’ function is a problem January 27, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...