MapmyIndia has launched a national digital address system called eLoc, assigning a unique 6 character code for any address across India. Users can get the eLoc for any location simply by visiting MapmyIndia’s maps and double clicking on the location of choice.
Users can share this eLoc address with others either by copy pasting, or using the share feature on the platform. The eLoc can subsequently be entered into the address field on MapmyIndia to get the exact location. The company claims its eLoc data to be precise to the doorstep, although it’s not clear how much area each eLoc covers. Essentially the eLoc acts as an alphanumeric ‘pin code’, but it significantly more localized.
According to MapmyIndia the eLoc feature should help in door-step deliveries by helping verify exact addresses for ecommerce and logistics companies. The company also mentions that taxi apps, emergency response teams, property taxation and administration etc., will also find it easier to use the eLoc to find precise locations. MapmyIndia is currently offering an API for government agencies, businesses, and app developers although it’s not clear how much the company will charge for this.
As of now, MapmyIndia claims Airtel, Avis, Colgate, Flipkart, HDFC Bank, Hyundai and Olx as customers. As of now the company claims to have over 2 crore eLocs on its platform including properties, flats, buildings, residences, houses, offices, businesses, tourist points of interest, villages, localities, cities, roads etc.
Connected devices initiatives:
Note that MapmyIndia had recently partnered with machine-to-machine (M2M) communications company Aeris for offering geospatial Internet of Things (IoT) solutions in India. Last month, it also launched Rover Bike, an IoT device that connects to bikes and provides users with the bike’s location and other details. The company had also launched a solution for cars called DriveMate with similar functions, after having partnered with Avis car rentals to connect all its cars with tablets in 2015.