Jugnoo Pay, the standalone UPI app for peer-to-peer payments, has been taken down from the Google Play Store and has been integrated into the main Jugnoo app. Samar Singla, CEO and founder said that this was due the company's recent rebranding exercise and consolidated its services in one app. (hat tip: Twitter user @logic) "Customers can continue using the services of Jugnoo Pay via Jugnoo app with enhanced features like the option to add multiple bank accounts. Further, the integrated app also enables the users to pay for their Fresh and Meals orders through Jugnoo Pay," Singla added in a statement. The online auto-rickshaw aggregator launched its own UPI payments app back in December 2016 with YES Bank and it looked like it was fashioned along the lines of along the lines of Flipkart’s PhonePe. Note that YES Bank, PhonePe are in a standoff with ICICI Bank over interconnection on the UPI. Earlier this month, YES Bank, ICICI Bank, Flipkart and the NPCI issued statements which contradicted each other and ICICI Bank said that it would not open transactions yet. ICICI Bank has blocked its bank accounts from transactions from Yes Bank's virtual payment address (@ybl). As such, linking a ICICI Bank account from Jugnoo will also not be allowed as it will have a @ybl handle. YES Bank has partnered with 50 companies to build an ecosystem for the UPI. Capital Float (lending), Ezetap, Benow (merchant aggregators), MyPoolin, Splitkart, Paysay (bill splitting) and Instafeez (fee collections) are all developing UPI applications using YES Bank's…
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