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Indian PC shipments down 15% in CY16 due to demonetization & low demand: IDC

The Indian PC industry shipped at 8.58 million units during the calendar year 2016 (CY16), which is a drop of 15.2% when compared to CY15, research firm IDC said in a report. According to the firm, the overall PC market India posted a slower growth in 2016 due to: -Lower consumer demand that couldn’t keep up with a supply of high inventory during the first half of 2016. The demand, however, increased during June due to seasonal and festive influences. -Demonization impacted both online and offline retails sales in Q3 2016. IDC hat cut down sales forecast by 3-5% during the last quarter. Additionally, PC shipments in the consumer segment were expected to drop 33% in Q4 2016. PC shipments declined 23% QoQ in Q4 2016 During the quarter ended December 31st, 2016 (Q4 2016), the Indian PC market shipped 1.92 million units, which is down 23.4% from 2.51 million units in the preceding quarter. On a year on year basis, shipments were down 23.6%. “Outside strong festive demand, the quarter did observe impact of demonetization and limited execution of large (enterprise) projects compared to Q4 2015,” IDC said. In the previous quarter (Q3 2016), PC shipments were down 22.5% YoY, mostly due to the effect of demonetization. Shipments by Industry category The consumer PC market shipped 4.22 million units in CY 2016, which is down 12.9% year on year decline. IDC said that consumer category shipments were impacted due to “high inflation and ongoing fiscal consolidation, consumer sentiment remained…

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