Entering the cardiovascular healthcare segment, fitness tracker GOQii has introduced its new service, GOQii Heart Care. This service allows customers to connect to cardiovascular specialists through the GOQii application and has a new GOQii tracker with capabilities to measure heart rate. GOQii’s hospital partner Max Hospital will connect customers to doctors. Max Healthcare claims to have a network of 14 hospitals, 2300+ doctors, offering treatment across all 29 specialties.

How to use the service: To use this new feature, GOQii users have to share their health and heart rate data via the new GOQii tracker with the GOQii Doctor for his analysis. The doctor will go through this data and provide specific inputs to the users on how to maintain good heart health. In specific cases, if required the GOQii doctor will refer the user to a cardiac specialists at Max Hospital and other partner hospitals. The company notes that the heart care service is not a replacement for a regular doctor and does not apply for any emergency medical or chronic situations.

According to the release, GOQii 2.0 band incorporating the Heart Care Service will be available on Amazon from February 14th 2017. Consumers can also upgrade their existing wearable devices with the new service. With regards to third party hardware which includes the Heart Rate Monitor, consumers can avail the new service by paying a nominal consultation fee. The services along with the new GOQii Heart Rate tracker will be available at a subscription Rs 2999 for 6 months and 3999 for 12 months respectively.

According to IDC’s Worldwide Quarterly Wearable Device Tracker, GOQii had surpassed Xiaomi to secure the first position in the Indian wearable devices market in terms of shipments. In August 2016, the company had introduced payments via NFC, health reports and diagnostics on GOQii’s second version of its fitness tracker. The company had also tied-up with Max Healthcare as their hospital and medical partner and with Thyrocare as their diagnostics partner. For NFC payments, it partnered with Axis Bank. Earlier in February 2016, the company had also partnered with the bank to launch a wearable device for its customers. In March 2015, GOQii had launched a ‘coach’ marketplace model, wherein users will be able to hire coaches irrespective of their location.

GOQii Funding: In October 2016, GOQii had secured an undisclosed amount of funding from Ratan Tata. In November 2015, GOQii had raised Series A funding worth $13.2 million led by New Enterprise Associates and Cheetah Mobile, with participation from Great Wall Club, DSG Consumer Partners. At the time, it said it would use the funds to expand to China and other unnamed markets. In August 2014, it had also secured separate investments from Paytm founder Vijay Shekhar Sharma, former WhatsApp business head Neeraj Arora and Amazon Web Services VP Marco Argenti. GOQii founder Vishal Gondal launched the fitness tracking solution coupled with human coaches in February 2014 and the fitness solution in August 2014 in India.