Gadgets360, the Paytm funded gadgets news business from NDTV, has turned profitable during Q3 FY17, posting a Profit After Tax (PAT) of Rs 73 lakh during the quarter. The portal now has 35 million monthly active users. Gadgets 360 has also claimed a GMV of Rs 100 crore for the nine month period till April 2016; that's an average of around Rs 33.34 crore a quarter for the period, which is an improvement from Rs 27 crore GMV reported in Q4 FY16. In the same quarter last year (Q3 FY16), Gadgets 360 said that it generated Rs 21.7 crore in product sales between a two-month period till January 2016. Gadgets360 also shipped 20,000 devices at the same period. NDTV stopped disclosing shipment number since Q4 FY16. Why NDTV Gadets is sharing a GMV figure (by Nikhil Pahwa) It's unusual to see a media business talk about Gross Merchandise Value (GMV), typically an ecommerce term, but NDTV Gadgets 360 makes money by acquiring audience through content, and then monetizing through its marketplace, or affiliate marketing. Note that GMV refers to the value of goods sold through the website, and does not indicate revenues generated by Gadgets360: the net revenue was not disclosed by NDTV, and it's likely to be a fraction of this. For example, we checked, and Amazon and Flipkart give up to 4% in commission on handset sales. Just for the purpose of illustration, assuming the same rate of 4%, and revenue only from affiliate sales (although, given its scale, NDTV Gadgets 360 would probably be able to negotiate a better commission)…
