Facebook is now letting businesses in the US and Canada post job listings online, essentially competing with the likes of LinkedIn, the company said in a blogpost. The new feature will let a business page admin create job posts, track applications, and communicate directly with applicants using Messenger.

Job posts will appear in users’ News Feeds, in the new bookmark for jobs and alongside other posts made by the business page. Users can click on Apply Now, which will then open a pre populated form with the information from their Facebook profiles filled in. The form can be reviewed and edited by users before submitting. Businesses can boost job listings, like other posts, by paying for it.

For now, this feature is free, and businesses can post as many job postings just like regular posts. Businesses can also customize the application with interview questions, salary details, and the job location.

Note that Facebook has been focusing on its business users to help monetize its business. The company’s enterprise version dubbed as ‘Facebok at Work’, which allows businesses to build their own secure social network, has added over 60,000 companies on the waiting list in March last year. In November, the company started allowing businesses to send ads to users on Messenger, as long as the given user has previously had a chat with the business. In 2015, it had added features like a buy button and a messenger app called Work Chat on Android etc., for businesses.