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Facebook’s Internet.org claims 50 Million users in Q4 2016

A significant amount of Facebook’s 396 million Daily Active Users (DAUs) in Asia Pacific region are logging onto Facebook via Internet.org, the company’s CFO Devid Wehner mentioned in a recent analyst call. Internet.org currently claims to connect over 50 million users. Wehner added that other factors helping Facebook acquire more users in APAC include “Android product improvements” and the Facebook Light app which provides a compressed version of the platform. Wener particularly pointed out that during the quarter ended December 2016 (Q4 2016), “an increase in third party promotional free data plans in places like India” had an impact in user additions in APAC market. “India was our strongest growth market,” Wener added without providing any specific numbers. Facebook added 28 million new DAUs in APAC region during Q4 2016, which is the higher than the additions in Europe and US & Canada markets. Some takeaways from the company’s analyst call: Focus on video The company’s CEO Mark Zuckeberg said during the call that Facebook will focus more on video features by “putting video first across our family of apps and making it easier for people to capture and share video in new ways.” Video recommendations feature, which was recently rolled out in U.S will soon be available in newer markets. Zuckerberg also mentioned that Facebook is trying to make content more relevant to users and drive engagement by showing them videos produced by professional creators. “Last year we started to invest in more original video content to help seed…

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