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BSNL to bundle Eros Now app for new & existing data customers

Eros Now has tied up with BSNL-owned SpeedPay to bundle the former’s content on the telco's data packs for new and existing users. This will give BSNL users access to all of Eros’ old and new Bollywood movies, music videos, TV shows and originals. Note that Eros has been entering into partnerships with various telecom operators and OEMs for offering its services through their platform. In November last year, it tied up with Vodafone to provide its users access to Bollywood films in various regional languages. The company also has a content distribution partnerships with Reliance Jio and Idea Cellular. Eros says it will be able to get 2 million unique users in India through SpeedPay. Customers will also be able to recharge their Eros Now accounts offline through SpeedPay’s centers. As of now, Eros Now claims to have over 58 million registered users worldwide with 2 million of them being paid users. Note that Eros defines a paying subscriber as "any subscriber who has made a valid payment to subscribe to a service that includes the Eros Now service either as part of a bundle or on a standalone basis, either directly or indirectly through a telecom operator or OEM in any given month be it through a daily, weekly or monthly billing pack, as long as the validity of the pack is for at least one month." In December, Eros Now signed up with payments company Paytm for wallet payments. Eros has also partnered with State Bank of India’s wallet…

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