Eros Plc CEO Jyoti Deshpande is bullish on the online video space, having seen the company cross its target of 2 million paying subscribers for its Eros Now service, a quarter earlier than expected. So new targets have been set. Deshpande has now set a conservative target of 5-6 million paying subscribers in fiscal 2018, "which is triple our current base," and, "It would be a dream come true to revise up that target during the course of next year as we continue to grow the platform." Last quarter, Eros Now had set a 5-year target of at least 15-20 million subscribers worldwide with a blended annual ARPU of $5 from India and $30 internationally with 80% of the target subscribers from India and the remaining 20% internationally. According to Eros Now, a paying subscriber is someone who has made a valid payment to subscribe to a service that includes the Eros Now service either as part of a bundle or on a standalone basis, either directly or indirectly through a telecom operator or OEM in any given month be it through a daily, weekly or monthly billing pack, as long as the validity of the pack is, for at least one month. For growth, Eros is relying on telecom operators for distribution. It is live on Airtel, Jio, Vodafone and Idea, and the company saw "six digit contributions" from Idea Cellular and Vodafone, "within weeks of launch", with Idea going live only in January 2017. Eros reported digital and ancillary…
- Do marginalized groups support online anonymity? #NAMA March 29, 2023
- MediaNama Daily: On the future of anonymity and privacy in India March 29, 2023
- Why is Online Anonymity Important—And Does Taking It Away Hurt Fundamental Rights? #NAMA March 28, 2023
- Can we map a framework for verification? NASSCOM’s Varun Bahl on a model for proportionality #NAMA March 28, 2023
- Only 24% of government schools in India have internet connection: Parliament Data March 28, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...