Eros Now, the digital streaming platform from Eros International, now has 58 million registered users and over 2 million paying users. The registered users include users from across the world from WAP, web and app. The company now has a definition of what a paid user is. Paying subscribers means any subscriber who has made a valid payment to subscribe to a service that includes the Eros Now service either as part of a bundle or on a standalone basis, either directly or indirectly through a telecom operator or OEM in any given month be it through a daily, weekly or monthly billing pack, as long as the validity of the pack is for at least one month. Eros now has tie-ups with 20 telecom operators. For example, it’s deal with Idea is also a platform deal where the telecom operator will allow Idea 4G customers to watch movies, originals and short form videos at Rs 49 per month, while its partnership with telecom operators, Ooredoo in Kuwait and Qatar, and Du in the UAE, are for mobile billing integration. It also digitally premiered 15 films on the app from its release slate. With this, Eros reported digital and ancillary revenues of $17.22 million for the quarter ended December 2016 (Q3Fy17). This was a decline of 22.5% from $22.2 million in the same quarter. Last quarter, Eros Now had set a 5-year target of at least 15-20 million subscribers worldwide with a blended annual ARPU of $5 from India and $30…
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