Cable and broadband operator DEN Networks has launched a video streaming app DEN TV+ for its users on Android and iOS. The company mentions that users can access content from the app “on the go” via their mobile phones. A DEN subscriber (TV and Broadband) can download the app and enter their VC card number of the set-top box at the time of login. Users can stream content on two different devices with a single login ID.

However, it is not clear if the service is being provided free of charge and whether users are billed for data consumption on the DEN TV+ app while using a DEN Network connection. MediaNama has written to DEN seeking more details.

The company claims that the app aggregates over 130 TV channels, over 2500 movies and other video content including TV shows, devotional content, lifestyle among others. Apart from this, DEN TV+ has a data saving feature that allows users to manage data consumption by controlling the bit rate of videos. It also provides multi-screen viewing, show reminders, TV guide among others.

Other ISPs offering similar service

Several ISPs in India have their own video streaming or video on demand service dedicated to their users. ACT Fibernet has tie-ups with video streaming services like HOOQ, Yupp TV and Hungama to offer their service to ACT users. Users can avail a 30-day free trial, after which they are charged a subscription fee. Other ISPs like Videocon’s Connect Broadband had earlier tied up with Hungama for unlimited streaming, and telcos including RCOM, MTNL, Jio, Idea and Airtel have content partnerships and individual tie-ups for offering video streaming services to their respective users.

Apart from this, DEN TV+ will look to compete with a sea of domestic video streaming providers like VOOT, Eros Now, Hotstar who already have built a large content library and user base over time. International streaming providers like Netflix and Amazon Prime Video also made their debut in India last year.

DEN Networks financials and user metrics

For the quarter ended December 31st, 2016 (Q3 FY17), DEN Networks:
–Added 20,000 broadband subscribers, which is a slower growth when compared to previous quarter, when it added 25,000 subscribers.
–Overall subscription base of 159,000, up from around 140,000 last quarter
–ARPU of Rs Rs 752, down from Rs 775 in the Q2, and Rs 780 in Q1
– Average GB consumption per household: 59 GB, up from 51 GB in Q2, and 45 GB in Q1.