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Balaji Telefilms releases its video on demand app, ALT Balaji

  Balaji Telefilms’ digital company ALT Digital has finally launched its app, ALT Balaji on the Google Play Store. As planned earlier, the app has launched with content in Hindi, English and in regional languages (presently only Tamil). Balaji Telefilms has been postponing the launch of its video streaming service. The company was due to launch the app in June 2016. Content catalogue On checking the app, we noticed that the content categories include shows (Indian and international), movies, kids, and comedy. All original content in all categories carry the tag #itsoriginal on the thumbnail. On the list of shows, the app presently shows five original with the sign coming soon - DEV DD, Romil, and Jugal, Once Upon A Night, Boygiri and Maya Thirai (Tamil). The shows that are available on the platform for immediate viewing are English and Korean shows. In the kids content category, following are the original show listed with the sign coming soon - Koe Doe the frenemies, Nursery Rhymes and Happy Lucky. The other available kids shows include animated Shaktimaan (in Hindi and English), Little Krishna (in Hindi and Tamil) and Mademoiselle Zazie. Privacy policy for Kids content: The section on Minor's personal information under the privacy policy notes that email address and age of minors will be collected to send them newsletters and engage with them in other limited ways. Interestingly, the privacy policy also directly addresses minors asking them to obtain permission from their parents or guardians in case they wish to share their…

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