The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 100 advertisements out of 152 ads brought to it during November 2016. Out of this, 6 complaints were upheld in the ecommerce industry category and 1 from the telecom category. In Ecommerce -Amazon India’s ad for an HTC Desire 620G model phone was found to be misleading since the website wrongly claimed the MRP of the phone as Rs 14,900 when the phone actually had a price tag of Rs 9990 (MRP). It was being sold at a discounted price of Rs 7375, with the ad claiming the MRP as Rs 9990. ASCI said that this “distorts facts and is, therefore, misleading the consumers as to actual discount being offered.” -Online furniture shopping portal Pepperfry’s ad was found to be misleading since it did not clarify whether the company’s return policy accepts damaged or defective products. The video ad claimed to provide “Easy Returns…if there is a problem” while showing a sofa being returned by a customer that did not fit in his room. ASCI said that the “advertisement gives an impression that it was the customer’s mistake” and that the ad “does not clearly say that it is the mistake of the vendor”. -Online travel portal Cleartrip’s ad which claimed to allow users to “lock a flight fare” and then pay it later at the same fare was found to be misleading by ASCI since the ad does not mention that users are…
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