wordpress blog stats
Connect with us

Hi, what are you looking for?

ASCI calls out Paytm, FreeCharge, Idea, Amazon & others for false advertising

The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 100 advertisements out of 152 ads brought to it during November 2016. Out of this, 6 complaints were upheld in the ecommerce industry category and 1 from the telecom category. In Ecommerce -Amazon India’s ad for an HTC Desire 620G model phone was found to be misleading since the website wrongly claimed the MRP of the phone as Rs 14,900 when the phone actually had a price tag of Rs 9990 (MRP). It was being sold at a discounted price of Rs 7375, with the ad claiming the MRP as Rs 9990. ASCI said that this “distorts facts and is, therefore, misleading the consumers as to actual discount being offered.” -Online furniture shopping portal Pepperfry’s ad was found to be misleading since it did not clarify whether the company’s return policy accepts damaged or defective products. The video ad claimed to provide “Easy Returns…if there is a problem” while showing a sofa being returned by a customer that did not fit in his room. ASCI said that the “advertisement gives an impression that it was the customer’s mistake” and that the ad “does not clearly say that it is the mistake of the vendor”. -Online travel portal Cleartrip’s ad which claimed to allow users to “lock a flight fare” and then pay it later at the same fare was found to be misleading by ASCI since the ad does not mention that users are…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

By Soujanya Sridharan and Dr. Sarayu Natarajan Platform work and data: the intersection Every time you use a ride-hailing app, the matching algorithm processes...

News

New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ