Amazon India has launched Fresh Flower Store, offering flower bookings and deliveries across Bangalore, Mumbai, Hyderabad, Pune and Delhi. This was first reported by Vccircle. The flower store currently offers over 1,500 products from around 10 flower sellers.

The company has currently tied-up with Ferns N Petals, IGP, FloraIndia, Flaberry among other stores for selling flowers. Customers can avail the service with same day delivery, or as for delivery a day in advance. Users can also send a customized message along with the flowers. For now, the store only accepts online payments.

Note that Amazon has increasingly focused on hyper-local transactions as opposed to listing large sellers, for example, the launch of its platform for letting users order and schedule in-home beauty services in December. Last month, the company also expanded Amazon Pantry, a service which delivers household items and groceries, to 14 cities. The same month Amazon also started allowing smaller sellers and home entrepreneurs to list their products online, in categories like fashion, jewelry, apparels, and accessories. This move came a week after the company launched a pilot of its P2P service in Bangalore, enabling individual users to sell locally in their own cities.

Amazon India investments

Amazon has been investing heavily into its Indian unit with investments hitting an overall of Rs 7,000 crore in last year or so. In December, the company invested of Rs 2010 crore, which was the fifth investment in the year 2016. In June last year Amazon pumped in Rs 1,350 crore in its India operations; in the same month it announced that a further $3 billion (about Rs 20,000 crore) would be invested in its India unit. The company had also pumped in funds worth Rs 1,980 crore (or $290 million) into its India unit in February last year.