Indian Broadcasting Foundation (IBF), the apex body of broadcasters in the country has asked the government to treat electronic media (television and radio) at par with newspapers with the introduction of Goods and Services Tax (GST). It has urged the government to classify TV under 'the categorized under the item of mass consumption having a GST rate of 5%.' This follows an editorial in the Times of India last week which called for a "zero rating of newspapers" and that tax rates should be kept same as or lower than current levels of duty. GST bill passed in August 2016, exempts newspapers from any indirect taxation. However, mobile and digital advertising was removed from the negative list in the 2014 budget subjecting it to service tax once again, after two years of no service tax being applicable from 2012-14. It was expected to negatively impact advertising budgets, since a part of the outlay will be allocated to taxes. According to IBF's release, there has been cancellation of advertisements worth over Rs 2000 crores and news channels have also been recently downsizing their human resources. Quoting the Ministry of Information and Broadcasting, the release states that as of December 31, 2016, there are 899 channels in the country out of which 399 are news and current affairs channels and 500 are non-news and current affairs channel. President of Indian Broadcasting Foundation, Punit Goenka says, 'Going by the number of TV households, that stands at currently 120 million, we submit to the government that broadcast services i.e.…
- Jugalbandi, A Chatbot for Rural India by Microsoft and EkStep: What to Know and Think About? June 3, 2023
- Hopeful to See Action Against E-Pharmacies Selling Medicines Online Without Licenses: Pharmacy Body Writes to States and UTs June 3, 2023
- Meta to give advertisers more control using AI and content filters June 2, 2023
- Transparency Report: Here’s all Facebook, Instagram, Twitter and Google had to say about user complaints in April June 2, 2023
- Views: Informed Consent—Fiction, Not Fact June 2, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Is it safe to consider all "publicly available data" as public?
PhonePe launched an e-commerce buyer app for ONDC called Pincode. We, however, believe that it should also launch a seller app.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...