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True Balance updates app with recharge options and ads

Mobile balance management app True Balance has launched its advertising and recharging platform to monetize the application, reports Economic Times. The app, which allows users to check data and talktime balance, currently claims to have over 30 million downloads.

The new features will enable users to recharge their phones through the transaction screen on the app, and sounds an alert if the user hits a certain data usage limit, warning users to recharge before their balance runs out. The app supports dual SIM phones and claims to provide a breakdown on the balance based on rate cutter plans, promo plans, data and call packs and main balance. A full list of the circles and operators supported by the app can be found here.

The app also credits users with ‘points’ for inviting friends and family, which can be used to recharge phone balance. With its advertising platform now live, the app will also give users rewards from using certain games or utility apps, which can be converted to points. Other than points, balance recharges can be made via debit/credit card or net banking.

True Balance, which raised funding from SoftBank in March last year, focuses its operations on India, although it’s not the only app to do so. Other balance tracking apps include Freecharge’s Juice, SmartBro, and Mubble. Interestingly, earlier this month, FreeCharge also partnered with Indus OS for integrating its services into the Indus OS phone dialer, to alter users about call charges and balance at the end of calls, and to provide a button to recharge their phones directly through FreeCharge.

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