(more photos here)
We had almost 90 people at our #NAMAindic, discussing the future of Indian languages in India from a tech ecosystem perspective. It’s an issue that frustrates many people who are passionate about it, and we’re thankful for those who came from across the country to participate in the discussions, and to Google India for continuing to support discussions around this topic, which is very important for the growth of Internet usage in India. We’ll have notes and videos from the discussion up on MediaNama next week.
We’re very thankful to our panelists, who shared inputs on two key aspects that still need a lot of work:
- The monetization of Indic language content with advertising: For this, we had Sandeep Amar (CEO of Indian Express Digital), Amit Duggal (VP, Omnicom Media Group), and Anurag Gupta (CEO, DGM India) sharing their views with us.
- The challenges of building ecommerce products in Indic languages: For this, we had Apar Sureka, (Director – Products MakeMyTrip), Rohan Khara (Director – Products MobiKwik) and Sumit Tuteja (Senior Director – Supply, Ola) highlight the challenges the companies faced which building Indic language products.
Frankly, in the free-wheeling open house discussion, there was little consensus on what needs to be done, and there were disagreements on whether we need government intervention – someone said that we need a “demonetization moment” to mandate Indian languages for all sites and apps, else change will be too slow – and whether we have to leave it to market dynamics. Largely the sense we got was that things are moving far too slowly, and much more needs to be done.
We ended asking for a wishlist from the participants at the discussion, but in case you didn’t attend and have inputs to share, please do fill up the form at http://bit.ly/NAMA-Indic-2017-Survey . One thing we need help with: do tell us about discovery issues related to Indic language content.
We’ll prepare a white-paper available for download, on the basis of inputs and the discussion at #NAMAindic 2017.
For those of you who came: thanks for attending. We hope that you found value in interacting with those as passionate about the Indic language space as you; our invite-only approach means that relevant stakeholders benefit from the discussion, which helps raise the level of the discussion.
In case you’d like to sponsor a discussion on a topic, please write to firstname.lastname@example.org. In case you wish to attend future #NAMA events, please share your details here, and we’ll invite you when we have a topic relevant for you.
P.s.: we gave a selection of books free to the first 50 people. Our little book club 🙂