wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

PVR partners with comScore to measure box office results

comScore has partnered with multiplex operator PVR Cinemas where it will report daily theatre level information in India on its International Box Office Essentials service . According to the release, PVR Cinemas will utilise Rentrak’s Box Office Essentials service and provide them with daily office results. This includes 562 screens in 48 Indian cities across 18 states.

Presently, comScore claims to collect and deliver box office results from more than 125,000 screens in more than 25,000 theatres around the globe. International Box Office Essentials Service as a product is supposed to help film producers understand the performance of films in the U.S and across the world.

Multiplex chains in India and box office tracking:

With the consolidation of multiplex chains in the country in the recent years and the possibility of tracking box office results, film producers and distributors may now be able to track their results in a more transparent manner. That said, India is a country with cinema halls that operate independent of multiplex chains and multiple film industries in several regional languages. Tracking multiplex theatres could be a good start to solving a complex challenge.

Consolidation in cinema multiplexes

Advertisement. Scroll to continue reading.

– In January 2015, Mexican multiplex operator Cinepolis acquired all 83 screens of Essel Group’s Fun Cinemas in India for an undisclosed amount.

– In the same month, Mukesh Ambani-led Network 18’s venture capital arm Capital18 informed that it is divesting its stake in cinema multiplex operator Stargaze Entertainment to Kochi-based Carnival Films.

– In August 2014, INOX had acquired 100% stake in New Delhi-based Satyam Cineplexes for Rs 182 crore.

– In July 2014, Carnival Cinemas had also acquired Housing Development and Infrastructure Ltd (HDIL) owned multiplex chain Broadway Cinemas for an undisclosed amount.

–  PVR had also acquired 69.3% stake in competing multiplex chain Cinemax for Rs 394 crore in November 2012.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ