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Ola’s heads of Lux and new initiatives put papers down at company

Online cab aggregator Ola has seen more top-level exits from the company with Abhimanyu Rawal, the senior manager of the luxury business, being the latest, as indicated by this TechCircle report. Rawal spearheaded Ola Lux which allowed users to book high end sedans and SUVs from Jaguar, Mercedes, Audi, BMW, Toyota and Honda. These can be booked for a minimum fare of Rs 200 plus Rs 19/km and Rs 2/minute.

The TechCircle report also added that the company’s head of new initiatives Sundeep Sahni has also put his papers down. Sahni headed the Ola Shuttle, Auto, e-rickshaw and Kali-Peeli services. He was also former managing director of Rocket Internet’s ecommerce company Lazada Indonesia.

A spokesperson for Ola confirmed the exits to MediaNama.

Rawal has quit the company following seven months from the launch of the service. He had joined the company as head of Ola Prime in Mumbai in September 2015, and moved to the role of head of Lux in May. Rawal began his career with financial services company Morgan Stanley and also had a stint in real estate website Housing.

In October, the company signed a memorandum of understanding with BMW to make it a category partner Ola Lux. With this, BMW’s 3 Series sedans was made available on Ola Lux in Delhi, Mumbai and Bangalore. BMW would also provide 100% financing through BMW Financial Services India for up to 4 years, after sales and “assured buy back” on contract completion offers for Ola’s drivers. BMW instructors will train drivers about its cars. Both the companies will also offer their services for the enterprise segment.

According to a Forbes India report, Lux accounts for over 1% of total rides on Ola. It’s worth remembering that the company had launched “Ola Luxury” in Bangalore in 2013, and in 2014, it expanded this service to Mumbai.

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