wordpress blog stats
Connect with us

Hi, what are you looking for?

NowFloats secures $10 million funding from Iron Pillar, IIFL & others

Hyderabad based NowFloats, which helps local businesses get online, has raised $10 million in a Series B round of funding from Iron Pillar and IIFL (Seed Ventures Fund I & Cash Opportunities Fund), and existing investors Blume Ventures & Omidyar Network. The company will use the funds primarily for customer support and engagement and better it's technology platform. It mentions that it will invest in a hybrid automated and human interaction support system and start offering SMEs an automated SEO for their existing websites. Additionally, it mentions that it will look to go beyond discovery ‘by simplifying online and offline transactions’, likely by integrating payments in merchant websites. NowFloats had previously raised an undisclosed amount in a series A round of funding from Omidyar Network, Mumbai Angels, Blume Ventures and Hyderabad Angels in 2015. Blume Ventures had previously co-invested in the startup, along with Mumbai Angels and other individual angels in August 2013. NowFloats currently offers a platform for local businesses to get online by creating local content and managing & updating their online presence. For this, the company offers three flagship products Lighthouse, Wildfire and Dictate. Lighthouse offers merchants updates via its web portal, custom background on websites, unlimited gallery images and email addresses along with up to 500 email subscribers for Rs 25,000 per year. Wildfire on the other hand offers organic traffic optimisation, along with driving inorganic traffic. The platform claims to auto-promote websites on channels like Google and Facebook at the cost of Rs 30,000 for…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ