Political news and analysis website Newslaundry has now gone behind a paywall. Now some parts of the website can only be accessed only if readers pay for a subscription. "Starting from today we have activated our paywall, meaning a part of our website and content will only be accessible to Newslaundry subscribers. For now, the comics and two of our podcasts (NL Hafta, Let's Talk About) are going behind the paywall. However, going forward, there will be more restricted content only for our subscribers," the website said in an email to readers. A look at the website's subscription plans : So far, in India, some of the publications who have opted to take some of their content behind a paywall includes Business Standard, VCCircle and The Ken. Newslaundry's move takes significance as media houses in India are facing declining advertising revenues. For the quarter ended September 2016, HT Media, which publishes dailies such as Hindustan Times and Mint, print advertising was down 2% to Rs 466 crore from Rs 475.5 crore in Q2 FY16. However, most of them are wary about charging customers for fear of losing readership. Sandeep Jain, chief strategy officer, HT Media had this to say about declining ad revenues and monetizing readers during an analyst call: Shalini Gupta : “One last question. What is the problem that you are facing with respect to monetizing your readership online, because your readership in the newspapers, in the hard copies is well established, but what is getting in the way…
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