Payments company MobiKwik has added 5 new regional languages—Bengali, Oriya, Punjabi, Tamil, and Telugu—on the light-weight version of its MobiKwik LITE app. Last week, the lite version was updated with Telugu and Guajarati and is now available in a total of 8 language options.
The stripped down MobiKwik LITE version was launched in November last year, just days after the recent demonetization move. Users can download the app by placing a missed call to 8097180971, which then redirects users to the download page of the app. It can also be downloaded an Android phones via the Play Store. Users can register by specifying their mobile number, and need to require an email ID.
The app, which is less than 1mb in size is targeted at users on low bandwidth connection or in areas were connectivity is low. It can be used for receiving and sending payments to and from MobiKwik users, bank transfers, bill payments, and mobile/utility bill recharges. The company claims that MobiKwik had witnessed an 18-fold growth in transactions after demonetization, with over 250,000 registered merchants on the platform. It currently claims to have over 45 million users.
Note that MobiKwik also supports UPI payments through a tie up with ICICI bank via its payment gateway aggregator ZaakPay. Users can load money to their MobiKwik wallets via UPI which is processed in the back-end by ICICI Bank. The company also holds a Bharat Bill Payment License, with which it plans to roll out payments for all utility and convenience bills across India sooner.
Other apps and platforms with regional language support
MobiKwik’s competitor Paytm currently supports 10 Indian languages: Hindi, Tamil, Telugu, Gujarati, Marathi, Bengali, Kannada, Malayalam, Oriya and Punjabi. These languages were added just days after demonetization in November. Flipkart owned PhonePe also supports Hindi and Tamil, apart from English.
Apart from payment apps, Times Internet owned music streaming app Gaana updated its Android app last month to support 9 Indian languages including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Punjabi and Bhojpuri. Ticket aggregator BookMyShow, Amazon’s e-book reader Kindle, classifieds portal Quikr and ecommerce marketplace Snapdeal had also recently updated their platforms to support regional languages.