MobiKwik has hired Damandeep Singh Soni as head of Marketing and Growth functions, reports ET Telecom. Soni will be responsible for driving growth to increase customers and transactions.

Prior to MobiKwik, Soni founded Planet Gogo, managing things related to corporate development, business, recruiting and marketing, for over a year. Before this he was the head of LINE app in India for nearly 2 years and was the cofounder of ConceptGears where he worked for nearly 3 years. He was also the head of business development for Infosys for over 4 years and had also worked for Nokia as an area sales manager for a short time.

This hire comes at a time when MobiKwik is looking to add new features to appeal to a wired audience. Just this month the company added 5 new regional languages – Bengali, Oriya, Punjabi, Tamil, Gujarati and Telugu – on the lightweight version of its app. The payments company had started allowing UPI payments from ICICI Bank through its payment gateway aggregator ZaakPay in October and was looking to start offering loans to users the same month.