wordpress blog stats
Connect with us

Hi, what are you looking for?

Lenskart launches Lite version of Android app with offline shopping

Noida-based Lenskart has launched an Android app called Lenskart Lite which requires no internet for shopping. The app itself is lightweight at 1MB and is designed to work with slower 2G and Edge networks. The app overall functions like Lenskart’s main Android app, other than that users can browse the company’s inventory offline. It’s likely the company downloads the inventory in lower resolutions and saves them for offline use. For orders, the app sends SMSes from the user's phone, as such they will still be required to spend some balance unless on a free SMS plan. However, it may be a fair tradeoff for users that do not want to turn on data or in poor network conditions. Note that Valyoo Technologies, owner of Lenskart, began as an e-commerce website which sold glasses and eyewear, but later diversified into other accessories and launched WatchKart, BagsKart and JewelsKart. However, these shut down owing to stiff competition from other e-commerce sites such as Flipkart, Amazon and Snapdeal and the company had stated plans of selling all its other businesses to focus on Lenskart in 2014. Subsequently, it raised Rs 400 crore in funding for Lenskart in May last year. ‘Lite’ apps for slow networks: Various companies have launched ‘Lite’ apps to appeal to those with slower internet connections, with Facebook’s Lite app which launched in India and Philippines in 2015, claiming over 100 million users within a year. In November last year, Mobikwik also launched a lite version, subsequently adding regional language support…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ