Jugnoo, the autorickshaw aggregator and multi-service hyperlocal startup, will now allow users to pay for groceries and meals via the unified payments interface (UPI).

Note that last month, the company had launched a standalone UPI payments app called Jugno Pay  which allowed peer-to-peer payments in partnership with YES Bank. This would mean that users who would sign up on Jugnoo Pay would get a virtual payment address (VPA) from YES Bank (for example, shashi@ybl). The app seems to be fashioned along the lines of Flipkart’s PhonePe.

With the latest app update, customers can now pay for groceries and meals through any UPI application or VPA. For example, a user can have a VPA from HDFC Bank and still initiate a payment for groceries using the HDFC Bank mobile banking application.

“We expect to enable UPI payments for auto-rickshaw hailing as well in future when support on the platform to do such payments seamlessly via Pre-Authorised Transactions feature will be active,” Chinmay Agarwal, Co-founder and CTO mentioned in a statement.

Currently, Jugnoo has MobiKwik and Paytm to enable its users to pay with digital wallets. Currently 41% of Jugnoo users pay via wallets. With the addition of UPI, the company expects another 10-15% of its users to move to digital payments.

In October, the company launched a grocery delivery service called Grocery in Chandigarh in tie ups with local wholesalers. Grocery was introduced after Jugnoo launched a fruits and vegetables delivery service called Fresh. In August, it started making food deliveries via its Fatafat app in Chandigarh, Panchkula and Mohali. In November, Jugnoo claimed that it is now delivering 2,000 orders daily, up 300% from the 500 orders it was doing previously, using an internal software called FlightMap to optimise its delivery routes.

YES Bank has partnered with 50 companies to build an ecosystem for the UPI. For starters, it has already announced its partnership with PhonePe. Others in the fold include Capital Float (lending), Ezetap, Benow (merchant aggregators), MyPoolin, Splitkart, Paysay (bill splitting) and Instafeez (fee collections).