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InMobi partners with Xiaomi for displaying video ads

InMobi has entered into a strategic partnership with Chinese mobile manufacturer Xiaomi for advertising on the latter's devices, reports Sohu. The partnership will include InMobi integrating its mobile video advertising solutions with Xiaomi’s marketing platform for providing video ads on the latter’s phones. As of now, Xiaomi mentions that it has over 200 million users worldwide, and 21 built in apps with over 200 ad slots. It mentions it will soon convert a majority of these ads to video ads. The partnership is long term and will cover future phones as well. It will also include publishing other ads like flow advertising, carousel advertising and open screen video ads. Note that co-founder of InMobi Naveen Tewari recently said “moving visuals are going to be the most receptive technique to connect with our audience” and the current partnership is in line…

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