"The quarter started on a good note with the festival season. However, subsequent economic dip hit sentiment and therefore the media spend. This in turn impacted advertising revenues for our English and Hindi print business," Sandeep Jain, Chief Strategy Officer, HT Media, said on the company's earnings conference call yesterday. Overall ad revenues for HT Media, which also has radio and digital businesses, declined by 5.7%, hit primarily because of an 8.6% decline in print advertising revenues. Comparing this year to the last, for the quarter ended December 31st 2016, according to Jain, "English print ad revenues degrew by 9.5%, Hindi was down by 7%, also due to the bihar base effect." Elections usually lead to an increase in spends, and the state elections in Bihar in the same quarter last year led to a higher base-line of ad spends. Impact of demonetization Advertising declined leading to lower newsprint costs, because "lower pagination" or fewer pages in newspapers. HT had "subdued revenues due to adverse economic sentiment post demonetization" "I mean as a consequence of demonetisation, even if you look at our competitors who have already declared results, and the other guys who will, you know the volumes are substantially lower. Even in December, I mean the full flurry of demonetization has been felt both in November and December. We are hoping that January will be better, but December was also substantially down." "There are few categories and sectors which have had a significant impact. For example the government category has actually…
- The Delhi High Court ordered a sexually-explicit video to be taken off the internet December 1, 2022
- What India’s IT Minister has to say about the concerns around the new data protection bill December 1, 2022
- Tamil Nadu pushes for Aadhaar-EB card linking despite data risks December 1, 2022
- Info on Online Gambling Law’s Report & Consultation Can’t Be Provided: Tamil Nadu Govt December 1, 2022
- Startup body calls for reforms to prevent frivolous complaints against company executives December 1, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...