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User spends on Google Play Store grew 70% YoY in emerging markets

Google Play store posted 70% year-on-year (YoY) growth in terms of user spends (or time spent by users) in emerging markets like India, Mexico, Turkey, and Saudi Arabia, the company’s CEO Sundar Pichai said in a recent conference call with analysts. During the quarter ended December 31, 2016 (Q4 2016), Play Store was launched in two new Google platforms including Daydream (VR platform) and Chromebooks (Google-owned notebooks). Pichai added that Play Store will soon be launched on Android Wear.

Note that in India, Google Play Store recently integrated carrier billing on Airtel and Vodafone, limited to postpaid customers. It also allows users to load money on Google Gift Cards via FreeCharge and Paytm.

Some highlights from the con call:

Google’s focus on Machines Learning

“We had more than 350 launches powered by machine learning across areas like search, maps, messaging and Google Play,” Pichai said. The company has been upping investment in Artificial Intelligence and Machine learning. These investments are reproduced across products and features like e-mail reply recommendations on Gmail inbox, YouTube recommendations, on Pixel phones, playlist recommendation on Play Music, and smarter bidding for advertisers using AdWords.

Pichai said that one of its significant AI product is Google Assitant, which was featured on messaging app Allo. The Assistant is also available in new languages like Hindi, Brazilian Portuguese, and Japanese. Google is also focusing on machine learning for better language translation: “We’ll be rolling neural machine translation out across to more than 100 languages available in Google Translate in 2017 and also for all of our Cloud customers through the Google Cloud Translation API,” Pichai added during the call.

YouTube to focus more on original content

Currently YouTube’ monetizes through video ads and through subscription revenue generated from its paid music and video streaming service YouTube Red. The service currently has 27 original titles, and Pichai said that YouTube will focus on launching more original content in 2017.The company mentioned that YouTube made more revenue from video ads.

Google’s developer initiatives

In this month, Google announced the acquisition of Fabric mobile development platform from Twitter. Fabric provides a developer-focused analytics and development platforms. Pichai said that Fabric will now be integrated with the Firebase platform—a backend service helping developers build and test apps for iOS, Android and the web, introduced during the I/O conference last year. “Since we launched Firebase at I/O, developers have created over 1 million Firebase projects,” Pichai added.


– Total revenue stood at $26.406 billion during Q4 2016, which is up 22% YoY.
-The company’s net income (profits) stood at $5.33 billion in this quarter, which up from $4.92 billion in the same quarter last year (Q4 2015)

Segmented revenue
-Google Segment revenue was up 22% YoY at $25.8 billion in Q4 2016;
-Advertising revenue stood at $22.39 billion which is up 17% YoY;
-Other revenues were $3.40 billion which is up 62% YoY.
-Google Network Members’ revenue was $4.43 billion in Q4 2016.

Paid clicks and cost-per-click

-Aggregate paid clicks were up 20% QoQ and 36% YoY.
-Paid clicks on Google websites/properties was up 23% QoQ and 43% YoY
-Aggregate cost-per-click was down by 9% QoQ, and down by 15% YoY
-Cost-per-click on Google websites and properties were also down by down by 19% YoY.

Download: Financials | Transcript

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