Google has launched a preview of My Business Websites letting businesses in India create a free mobile optimized website ‘instantly’. To avail the feature, users need to be a part of Google My Business, the company’s platform for listing offline businesses online on Maps and Google searches etc.
The feature will provide templates and editable websites created from the information and photos provided by them on Google Maps. Users can then edit the website, view it and publish it. The feature will roll out to all Indian Google My Business users later this year, and will be available in English, Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Kannada, Gujarati and Malayalam.
Other than this, the company has also launched educational programs from small and medium enterprises including an app to teach digital marketing, and online/offline training initiatives. For offline training, Google has tied up with FICCI for the next three years, and will jointly hold 5,000 workshops in 40 Indian cities. For online training, Google has launched over 90 free video tutorials specifically for India at g.co/digitalunlocked. The trainings cover topics like building a web presence, reaching customers over mobile, driving online growth, email marketing, social media etc., and are certified by Google, Indian School of Business and FICCI.
Google’s new app, called Primer, will offer tutorials for digital marketing in an interactive way, and is available for Android and iOS. The app will also work offline, and is currently available in English and Hindi. Google mentions that it will launch a Tamil, Telugu and Marathi versions of the app soon