wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Google blocked 1.7 billion ads that violated its advertising policies in 2016

Image Credit: Flickr User Thomas Hobbs under CC BY-SA 2.0

Google says that it took down 1.7 billion ads in 2016 that violated its advertising policies, which is more than twice the number of ads that it took down in 2015. Google allows companies, publishers, and developers to advertise on products/services like Google Play, YouTube, Google Maps and via AdSense platform. The company claims to proactively filter out ads that can be misleading, inappropriate, abusive and harmful.

Its advertising policies require an advertiser to make sure that their ads do not violate a certain set of policies in four broad areas:
-Ads that promote counterfeit/dangerous products and inappropriate content.
-Ads that abuse the ad network by advertising malicious content, sites or apps focused primarily to drive up traffic. Ads that do not comply with Google’s user data collection policies
-Ads that advertise certain types of adult content, alcohol, promotion of copyrighted/trademarked content, political content and other restricted businesses/products.
-Ads that do not meet certain editorial and content standards.
– Note that in India, Google was asked to auto-block all kinds of pre-natal sex determination ads and prevent users from viewing them, as per a Supreme court judgment in September last year.

Based on these broad policies, Google filtered out:

i) 5 million payday loan ads which might lead borrowers to unaffordable loans, and high interest rates. Another 112 million “trick to click” ads that deceive users into downloading harmful software/malwares/viruses by clicking on it

ii) More than 68 million ads from healthcare sector that either promoted an illegal activity or a fake/harmful product. Google also took down 17 million ads that promoted illegal gambling.

iii) Nearly 80 million ads were taken down for intentionally deceiving, misleading and “shocking users”. More than 23,000 “self-clicking” ads that directs users to download an app (from Google Play) or softwares without direct consent from the user.

Advertisement. Scroll to continue reading.

v) Close to 7 million ads were taken down for intentionally tricking users and Google systems by promoting fake products or services. Google also suspended 1,300 accounts for spreading promoting fake news, false claims and articles/stories pretending to be published by mainstream media.

vi) Filtered out 47,000 websites for promoting content or products related to weight-loss scams, 15,000 sites for promoting unwanted software and took down 900,000 ads for promoting malware. Another 6,000 websites and 6,000 accounts for promoting counterfeit designer goods.

vii) Around 340 sites/publishers on the AdSense network were pulled up for violating Google’s ad policies and another 200 publishers were “kicked out” for impersonation and other violations.

Image Credits: Flickr user Thomas Hobbs under CC BY-SA 2.0

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.


Find out how people’s health data is understood to have value and who can benefit from that value.


The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ