Amazon Pantry, a service which delivers household items and grocery has now expanded to 14 cities in the country. The service was first started in select areas of Hyderabad back in July 2016. Amazon Pantry is currently available in Delhi, Gurugram, Faridabad, Noida, Ghaziabad, Kolkata, Mumbai, Pune, Hyderabad, Vijaywada, Guntur, Chennai, Bengaluru and Mysuru.
“We will expand to many more cities in the coming months,” the company added on its website.
Amazon Pantry will ship goods in a box that can hold up to 3 cubic feet (or 15kg) of products and will charge users a delivery cost of Rs 20 per box ordered. The company mentions that it will use a smaller box for smaller orders, although the delivery charge remains the same. For a promotion period, Prime users will not be charged a delivery fee.
Note that Amazon launched a local grocery service called KiranaNow in Bangalore in March last year. The service would deliver grocery in only 2-4 hours and between 9am to 6pm. Subsequently, Amazon launched Amazon Now in March 2016 extending its grocery delivery service to an app.
Amazon Pantry service is a little different from KiranaNow in that Amazon will deliver Pantry items in 24 hours as opposed to 2-4 hours for KiranaNow. It will also deliver household items as opposed to fruits/vegetables and other perishables delivered by Kirana Now. Additionally, Amazon had partnered with local kirana stores to offer the Kirana service.
Interestingly, the Pantry feature is available globally, but requires international customers to have an Amazon Prime account to use it. In fact, outside India the service is known as Amazon Prime Pantry. In India, as of now, all users can use the service without signing up for Prime.
Meanwhile, ecommerce rival Flipkart shut down its grocery delivery service Nearby in February 2016. Around the same time, hyper-local grocery delivery service PepperTap shut down operations in six cities: Mumbai, Kolkata, Chennai, Ahmedabad, Chandigarh, and Jaipur. It laid off about 400 delivery personnel. In December, the company raised $4 million from Innoven Capital, and acquired Bangalore-based hyper-local grocery delivery service Jiffstore. So far, it has raised $51.2 million in 4 rounds of funding from at least 8 investors.