airtel

Airtel has launched its V-Fiber broadband network in Indore, making it the fourth city the service is available in. The company had initially launched V-Fiber in October with Chennai, and subsequently launched in Mumbai and Ahmedabad as well. It also plans to expand the service to Delhi NCR, Bangalore, Hyderabad and Pune in the near future.

The company’s V-Fiber plans claim to offer speeds up to 100 mbps, although its website does not display the plans on offer despite being over 2 months since launch. The company claims new customers can avail a 3 month unlimited offer and then choose between V-Fiber plans which start at Rs 999. The company also has a ‘myHome Rewards’ program that adds an underwhelming 5gb of download limit on the broadband connection per additional Airtel service the user is subscribed to.

Airtel will also offer unlimited free voice calling for all broadband customers via landline across all broadband plans. Note that existing Airtel broadband customers can upgrade to the new fiber-based Internet under their current plan at no extra costs. Both existing and new customers can book their connections here.

Airtel’s broadband expansion is a part of Project Leap – its Rs 60,000 crore investment project aimed at network up gradation and modernization for installing submarine and national and international fiber lines, deploying base stations, expanding mobile broadband networks and reducing its carbon footprint.

Growth of broadband adoption:

According to TRAI data from last year, broadband saw an exponential growth of 70% year on year, from 70.42 million subscribers to 120.02 million subscribers by the end of December 2015, and as such, telecom operators have started to offer high speed broadband connections. Additionally, with many operators offering WiFi services to align with high speed 4G connections, having a fiber foundation becomes necessary. Other than Airtel, Mukesh Ambani owned telco Reliance Jio is also planning to roll out fiber Internet services across the country, while Vodafone had acquired You broadband which was already live in 15 cities. State owned telcos, BSNL & MTNL, also have their own broadband offerings.