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YuppTV partners with USP Studios for kids content

Having raised $50 million in October 2016 to expand it content library, online video streaming application YuppTV has now partnered with USP Studios, a kids YouTube content creator, to stream its content on its platform, reports nextvnews India. USP Studios presently claims to produce content in 25 languages, have 350+ channels produced with 8 million subscribers. It claims to be a Children's Online Privacy Protection Act (COPPA) certified content creator. The company's content targets toddlers and early pre-schoolers. The website seems to have its own list of original characters for children including Baby Box, Bao Panda, Booya, Farmees, Luke & Lily, Umi Uzi, among others. It seems that this YouTube content creator largely targets international markets which usually pay much higher on YouTube than India. Their original characters have channels in several international languages like Russian, Spanish, English, French, Italian, Portuguese among. Ad free subscription, a better option for kids content Apart from USP Studios, YuppTV seems to also have partnerships with Viacom18 channels Nickelodeon and Nick Jr, Turner Broadcasting System (TBS)-owned Cartoon Network and Turner India-owned Pogo for Kids content. With the addition of USP Studios, Yupp TV will have access to an even larger kids content library. These channels along with others can be accessed by users at Rs. 5 per day, Rs 30 per week or Rs. 99 per month. Subscription fee provides access to ad-free content. It is worth noting that YuppTV offers content at one of the lowest price points in an attempt to acquire a paid…

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