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Tata Group’s ecommerce arm Tata CLiQ enters luxury retail segment

Tata Group’s ecommerce store Tata CLiQ will now start selling luxury products on a standalone site from a range of luxury brands like Hugo Boss, Armani Jeans, Coach, Furla, among others. These include accessories, apparels for both men and women.

The company also claims to provide customer service across “consumer touch points” at physical stores, online, mobile and through social media platforms. Tata CLiQ operates via an online-offline model. The portal allows customers to place orders online, while the inventory is stored in physical Tata CLiQ retail shops. Customers can also pick up orders straight from these retail outlets.

Current Tata CLiQ claims to deliver in more than 6000 pincodes across India. (List of stores here) There is no data on the number of retail stores it operators. Tata CLiQ was launched In May this year. It lists products like apparels, electronics, footwear items and other accessories.

In the last one year there were two notable launches in the fashion ecommerece segment. In April, Mukesh Ambani owned Reliance Industries had launched its fashion ecommerce portal called Ajio.com under its Jio brand. In October 2015, Aditya Birla launched an online fashion portal called abof.com that lists clothing and accessories for men and women, both from Aditya Birla’s brands as well as curated clothing from other brands. The store started listing its products on Amazon since September.

Competition in fashion ecommerce segment

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India has several apparel-focused ecommerce stores like Voonik which raised $20 million in a Series B in June. Other notable players include Jabong, which was recently acquired by Flipkart for $70 million. Flipkart also owns Myntra, which recently entered the Jewelry business segment. In September, Ecommerce giant Amazon launched its first private label fashion brand in India. Amazon has invested close to Rs 7000 crores into its India operations in this financial year. In May, HT Media which owns the newspapers Hindustan Times and Mint,  picked up an 8.31% in online fashion retailer Koovs for $4.4 million.

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